Technological advancements around us have resulted in businesses adopting numerous new methods to attract consumers and increase their sales. ECommerce has long been in the running. Nevertheless, a substantial increase in its sales appeared when most people switched to online methods of shopping to fulfill their everyday requirements during the lockdowns in the pandemic.
According to the Census Bureau’s Annual Retail Trade Survey (ARTS), eCommerce sales increased from $571.2 billion in 2019 to $815.4 billion in 2020, demonstrating a considerable rise of 43%. The popularity of eCommerce continues to surge. However, with it also rises the online competition among brands. Consequently, to sustain your business in the online market, it is indispensable to be aware of the changing trends and ways to cope with them. In this article, we will unveil five eCommerce tips that can help you boost your sales in 2023.
1. Keep Up with mCommerce in 2023
Considering the rapid expansion of mobile commerce, it is predicted that the consumer’s dependence on shopping on wireless handheld devices like smartphones will increase at a much faster pace in the coming years. In 2021, mCommerce ascend by 15.2% more than in 2020. The substantial increase rate is a sign that the brands competing in the market must pay special focus to improve the experience for their mobile users. A mobile-friendly website that is responsive, fast, and easy to use will attract more customers. Furthermore, investing in a mobile application for your business is also beneficial in the forthcoming years as most customers are expected to switch to mobile shopping. Keeping up with your customers through a reliable mobile marketing plan could also be essential in this highly competitive online market.
2. Opt for Environment-Friendly Products
Let’s face the fact that we are all somewhere responsible for the deteriorating environmental changes. Nowadays, people are growing conscious of the impacts that their purchases might be causing on the environment. Whether it is the plastic brands use for product packaging or the drastic effects of mass production, the newer generations want to bring about change. Consequently, consumers are more attracted to buying sustainable products. A study conducted in 2021 reveals that sustainability is one of the top five value drivers for consumers. Hence, adding more sustainable options to your business could prove to be result-yielding in the year 2023.
3. Social Media enters eCommerce Race
Social media has evolved over the years at a rapid pace. Although it started as a channel through which people could connect with each other online, its relevance has changed in a more commercialized way. Platforms like Instagram and Facebook have implemented “buy buttons” that are helping businesses to get sales online. It is expected that by 2025, 243 million people will be using social networking sites in the US, which signifies a huge potential consumer base for any business is present online on social media platforms. Furthermore, these platforms allow interaction between the buyer and the seller. Consequently, it becomes crucial for businesses to target social media platforms where their audience is most active. Many organizations even use influencer marketing to reach their potential consumers and boost their sales online.
4. Personalization can Work like a Charm
In the past couple of years, eCommerce has seen immense growth, with all types of businesses shifting to online modes of selling in the wake of the COVID-19 pandemic. As a result, if you aim to see a surge in your sales, personalizing your products becomes crucial to make them stand out from the crowd. Brands like Netflix, Amazon, and Spotify personalize their users’ experiences by providing their consumer’s recommendations based on their behavior. According to Accenture, 91% of consumers are more inclined to buy from brands that offer them personalized offers and recommendations. To ensure that your eCommerce sales skyrocket this year, segmenting your audience and offering them a more personalized experience could be a beneficial choice.
5. Give Your Customers a LIVE Shopping Experience
The social media boom has led to various evolutions in consumers’ reactions. Live commerce has also experienced an expansion after the pandemic, with people buying more through live streams on social media platforms like Instagram and Facebook. Businesses claim that the purchase rates are higher in live commerce than in traditional product selling. Furthermore, one of the biggest pros of live selling is that the consumers can interact with the sellers, which makes them confident with the brand. In 2023, offering your audience a Live shopping experience can help augment your sales. eCommerce is highly dynamic and competitive in nature. As a result, organizations must stay up-to-date with the evolving trends to stay ahead in the market and yield profits simultaneously.